The City of Toronto has extended the cancellation of City-led and City-permitted outdoor major events through March 31 due to COVID-19. All outdoor special events, including New Year’s Eve at Nathan Phillips Square, are cancelled during this time period.

The City of Toronto’s official New Year’s Eve celebration at Nathan Phillips Square, offering live music, entertainment and a spectacular fireworks display.

Audience Appeal:  Toronto local & GTA
Demographic:        Families (all ages)
Attendance:           50,000+


Contact us today to learn how your company or brand can be associated with a variety of memorable activations that engage audiences, including:

Program Activations

The City of Toronto produces a number of turn-key opportunities or event components which include:

Fireworks Sponsor

  • Associate your company or brand to a 3-5 minute fireworks display at Nathan Phillips Square
  • Ability to activate within a dedicated on-site footprint
  • Brand awareness through the event marketing and on-site signage plan

On-site Activations

New Year’s Eve at Nathan Phillips Square provides a platform for companies looking to engage consumers through an activation or the distribution of consumer products to a mass audience, while welcoming in a new year.

  • Ability to activate within a dedicated on-site footprint




  • Event website
  • Local social media campaign