The Municipal Elections Act, 1996 now includes rules for third party advertising.

  • A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.
  • Between May 1 and October 22, 2018 (Voting Day), individuals, corporations and trade unions who wish to conduct third party advertising in the City of Toronto must be registered with the City Clerk.
    • You can register beginning May 1 to October 19, 2018.
    • Until the City Clerk certifies your registration, you may not spend money on your campaign, accept contributions or begin advertising.
  • Advertisements must identify the name of the registered third party advertiser, the municipality where they are registered and contact information.
  • Candidates cannot register as a third party advertiser and cannot direct a third party advertiser.

The sections below provide general information related to third party advertising in the 2018 municipal election. Updates will be made as new information becomes available.

You are eligible to register as a third party advertiser if you are:

  • An individual who is normally resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario

You are not eligible to register as a third party advertiser if you are:

  • A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • The Crown in right of Canada or Ontario, a municipality or local board
  • A group, association or business that is not a corporation

Registration is open from May 1 to October 19, 2018.

Your registration must be filed in person or by an agent at:

Election Services Office
Toronto City Hall
100 Queen Street West
1st Floor North

If you want to advertise in more than one municipality, you must register in each municipality where you want to advertise. There is no fee to file a Notice of Registration.

 

At the time of filing, you must provide the following:

If you are filing as an individual registrant:

  • Completed Notice of Registration form
  • Acceptable identification showing your name, address with your Ontario residence and signature

If you are filing as an agent on behalf of an individual registrant:

  • Completed Notice of Registration form
  • A copy of the individual registrant’s acceptable identification
  • Acceptable identification showing your name and signature

If you are filing as the official representative of a corporation or trade union registrant:

  • Completed Notice of Registration form
  • A board resolution from the corporation or trade union authorizing you to act on behalf of the corporation or trade union
  • Acceptable identification with your name and signature

Please note: the Government of Ontario’s “Notice of Registration – Third Party – Form 7” is acceptable in place of the City of Toronto’s Notice of Registration Form.  If you file the Government of Ontario form, you must also sign a Declaration of Compliance and Eligibility (on the reverse side of the City’s Notice of Registration form).

If you are filing as an individual registrant, you must present original acceptable identification showing your name, qualifying Ontario address and signature.  This can be one piece of ID or a combination of two pieces of ID.

One piece of ID showing name, qualifying Ontario address and signature:

  • Ontario driver’s licence
  • Ontario Health Card (photo card with address)
  • Ontario motor vehicle permit (plate portion)
  • Cancelled personalized cheque
  • Mortgage, lease or rental agreement
  • Insurance policy
  • Loan or financial agreement with a financial institution
  • Document issued or certified by a court in Ontario
  • Any other document from the government of Canada, Ontario or a municipality in Ontario or from an agency of such a government
  • Any document from a Band Council in Ontario established under the Indian Act (Canada)

OR Two pieces of ID:

First piece of ID showing name and signature:

  • Ontario driver’s licence
  • Ontario Health Card
  • Ontario motor vehicle permit (plate portion)
  • Canadian passport
  • Certificate of Canadian Citizenship
  • Certificate of Indian Status
  • Veterans Affairs Canada Health Card
  • Social Insurance Number Card
  • Old Age Security Card
  • Credit card
  • Debit card
  • Employee Identification card
  • Student Identification card issued by a post-secondary institution
  • Union Identification card or professional licence card
  • Cancelled personalized cheque
  • Mortgage, lease or rental agreement for property in Ontario
  • Insurance policy
  • Document issued or certified by a court in Ontario
  • Any other document issued by the government of Canada, Ontario or a municipality in Ontario or from an agency of such a government
  • Any document from a Band Council in Ontario established under the Indian Act (Canada)

Second piece of ID showing name and qualifying Ontario address:

  • Ontario motor vehicle permit (vehicle portion)
  • Income tax assessment notice
  • Child Tax Benefit Statement
  • Statement of Employment Insurance Benefits Paid T4E
  • Statement of Old Age Security T4A (OAS)
  • Statement of Canada Pension Plan Benefits T4A (P)
  • Canada Pension Plan Statement of Contributions
  • Statement of Direct Deposit for Ontario Works
  • Statement of Direct Deposit for Ontario Disability Support Program
  • Workplace Safety and Insurance Board Statement of Benefits T5007
  • Property tax assessment
  • Insurance statement
  • Mortgage, lease or rental statement for property in Ontario
  • Credit card, bank account, RRSP, RRIF, RHOSP or T5 statement
  • CNIB Card or a card from another registered charitable organization which provides services to persons with disabilities
  • Hospital card or record
  • Document showing campus residence issued by the office or officials responsible for student residence at a post-secondary institution
  • Utility bill for hydro, water, gas, telephone or cable TV or a bill from a  public utilities commission
  • Cheque stub, T4 or pay receipt issued by an employer
  • Transcript or report card from a post-secondary school
  • Document issued or certified by a court in Ontario
  • Any other document issued by the government of Canada, Ontario or a municipality in Ontario or from an agency of such a government
  • Any document from a Band Council in Ontario established under the Indian Act (Canada)

If you are filing as an agent of an individual registrant, or, as the official representative of a corporation or trade union registrant, you must present original acceptable identification showing your name and signature.

  • Any of the documentation listed above showing name and signature
  • Any piece of government-issued identification showing name and signature

The City of Toronto is hosting free Information Sessions for individuals, corporations and trade unions to learn more about becoming a registered third party advertiser. You can register for any of the following sessions by emailing thirdpartyinfo@toronto.ca or calling 416-338-1111. If you require any accommodations, please provide notice a week in advance of the session.

Session 1: Become a Registered Third Party Advertiser

  • Date: Thursday, April 19, 2018
  • Time: 7:00-9:00 p.m.
  • Location: Toronto City Hall, Committee Room #2 (100 Queen Street West, second floor)

Session 2: General Information

  • Date: Thursday, June 14, 2018
  • Time: 7:00-9:00 p.m.
  • Location: Toronto City Hall, Committee Room #3 (100 Queen Street West, second floor)

Session 3: General Information

  • Date: Thursday, July 5, 2018
  • Time: 7:00-9:00 p.m.
  • Location: Toronto City Hall, Committee Room #3 (100 Queen Street West, second floor)

The Government of Ontario’s Ministry of Municipal Affairs, Central Municipal Services Office is offering a webinar on third party advertising.

Please note: the webinar will accommodate a maximum of 100 participants. There is no pre-registration requirement. Participants will gain access on a first-come-first-served basis by simply clicking on the link provided.

If you need assistance or have a question, email MSOC.Admin@ontario.ca.

Session: Third Party Advertiser Webinar – 2018 Municipal Election

  • Date: April 23, 2018
  • Time: 6:00 p.m. – 8:00 p.m.
  • Webinar Connection Link
  • Teleconference Line: (416) 212-8014 (Local) or 1-866-500-5845 (Toll-Free)
  • Conference ID: 7421740