Amendment to the City’s Sign By-law – 146 Bloor Street West

Area-Specific Amendment to the City’s Sign By-law – 146 Bloor Street West

City of Toronto Act, 2006 Public Notice

Notice is given that the Chief Building Official and Executive Director, Toronto Building, is reporting on a proposed amendment to Municipal Code Chapter 694, Signs, General (the “Sign By-law”), to: a) to amend the Sign By-law to add an area-specific restriction to section 694-24A to prohibit the display of third party signs on a portion of the premises municipally known as 146 Bloor Street West; and b) allow for, and regulate, the display of two specific third party signs at the premises municipally known as 146 Bloor Street West and a portion of the premises municipally known as 130 Bloor Street West.

The proposed amendment seeks to:

1.  Amend the Sign By-law to add an area-specific restriction to §694-24A to prohibit the erection or display of a third party sign in whole or in part on the portion of the premises municipally known as 146 Bloor Street West which is bounded by the northern, eastern and western property lines, and a line located 4.0 metres north of the southern property line; and

2.  Add an area-specific amendment to the Sign By-law for a portion of the premises municipally known as 146 Bloor Street West and a portion of the premises municipally known as 130 Bloor Street West to allow, in addition to the signage otherwise permitted on the premises, the erection and display of the following two signs:

  • One third party wall sign containing one sign face on the westerly building elevation, containing static copy and measuring 3.52 metres horizontally by 10.80 metres vertically, with a total sign face area of 38.10 square metres; and, a height (highest point of the sign measured from grade) of 23.68 metres, displaying sign copy which:
    • Promotes a business, service or activity established to be a business, service or activity in furtherance of a City of Toronto Economic Development and Culture Division approved initiative, program or policy;
    • Identifies, advertises, promotes or directs attention to a theatre production, or a motion picture production; or
    • Identifies, advertises, promotes or directs attention to a business, service or activity provided by a non-profit organization.

 

  • One third party wall sign containing one sign face on the easterly building elevation, containing static copy and measuring 3.52 metres horizontally by 10.80 metres vertically, with a total sign face area of 38.10 square metres; and, a height (highest point of the sign measured from grade) of 23.53 metres, displaying sign copy which:
    • Promotes a business, service or activity established to be a business, service or activity in furtherance of a City of Toronto Economic Development and Culture Division approved initiative, program or policy;
    • Identifies, advertises, promotes or directs attention to a theatre production, or a motion picture production; or
    • Identifies, advertises, promotes or directs attention to a business, service or activity provided by a non-profit organization.

 

The Chief Building Official and Executive Director, Toronto Building, is recommending that the Council of the City of Toronto refuse to add the area-specific amendment to the Sign By-law, for 146 Bloor Street West and a portion of 130 Bloor Street West, or the area-specific restriction for a portion of 146 Bloor Street West described above.

The Planning and Growth Management Committee may recommend that the Council of the City of Toronto amend the Sign By-law, to add an area-specific restriction to prohibit the display of third party signs on a portion of 146 Bloor Street West, and to amend Schedule B, Signage Master Plans and Area Specific Amendments to add a new area specific amendment to Schedule B, Signage Master Plans and Area Specific Amendments, to allow the specific premises to contain, in addition to the signs otherwise permitted, the third party signs. 

At its meeting to be held in Toronto City Hall, Committee Room 1, on October 12, 2017 commencing at 10:00 a.m., or as soon as possible thereafter, the Planning and Growth Management Committee of Toronto City Council will hear in person or by his or her counsel, agent or solicitor, any person who wishes to speak to the matter.

To view or obtain a copy of the report outlining the proposed amendments,you may view the Planning and Growth Management Committee agenda at http://www.toronto.ca/legdocs/agendas.html, as of October 4, 2017.  To submit comments or make a presentation to the Planning and Growth Management Committee, please notify the City Clerk, attention: Nancy Martins, Administrator, Planning and Growth Management Committee, Toronto City Hall, 100 Queen Street West, 10th Floor, West Tower, Toronto, ON M5H 2N2, or call 416‑397-4579 or e-mail pgmc@toronto.ca, by no later than 12:00 Noon on October 11, 2017.

To ask questions regarding the content of the report, contact: Robert Bader, Supervisor, Sign By-law Unit, Toronto Building, 100 Queen Street West, Ground Floor, East Tower, Toronto ON M5H 2N2, Telephone: 416-392-4113 or Ted Van Vliet, Manager, Sign By-law Unit, Toronto Building, 100 Queen Street West, Ground Floor, East Tower, Toronto ON M5H 2N2, Telephone: 416-392-4235.

Any comments received after the Committee meeting will be forwarded to Council.

If this matter is deferred at the Committee meeting or Council meeting or considered at a subsequent Committee or Council meeting, no additional notice will be provided other than the information on the subsequent Committee or Council agenda.  Please contact the above City officials if you require notice in these cases.

Notice to people writing or making presentations to the Planning and Growth Management Committee:  The City of Toronto Act, 2006, and the City of Toronto Municipal Code authorize the City of Toronto to collect any personal information in your communication or presentation to City Council or its committees.

The City collects this information to enable it to make informed decisions on the relevant issue(s).  If you are submitting letters, faxes, e-mails, presentations or other communications to the City, you should be aware that your name and the fact that you communicated with the City will become part of the public record and will appear on the City’s website.  The City will also make your communication and any personal information in it – such as your postal address, telephone number or e-mail address – available to the public, unless you expressly request the City to remove it.

Many Committee, Board, and Advisory Body meetings are broadcast live over the internet for the public to view. If you speak at the meeting you will appear in the video broadcast. Video broadcasts are archived and continue to be publicly available.

 

If you want to learn more about why and how the City collects your information, write to the City Clerk’s Office, City Hall, 100 Queen Street West, Toronto ON M5H 2N2 or by calling 416-397-4579.

 

Dated at the City of Toronto this 3rd day of October, 2017.

 

Ulli S. Watkiss
City Clerk