Marketing displays are used to display and sell goods, food or merchandise outside a commercial or industrial premise on a city owned property or sidewalk. Goods in the display must be similar to those that are sold in the adjacent business.

Sidewalk Marketing Display
Sidewalk Marketing Display

Sidewalk marketing displays are used to display and sell goods, food or merchandise outside a commercial or industrial premise. Goods in the display must be similar to those that are sold in the adjacent business.

 

Individuals, partnerships or corporations

Review the regulations in the new bylaw for marketing displays.

Download the application guide to review the requirements for your permit

Identification Requirements

One piece of valid government issued identification is required for an officer or signing authority (for corporations), who appears on the Primary Business Licence.

Site Plan of Proposed Marketing Display

All applications must include:

  • Two copies of a detailed and scaled drawn site plan showing all dimensions of the proposed marketing display.
  • Measured distances between the proposed marketing display and the location of the street and face of the curb. Side property lines, fire hydrants, trees, and other permanent objects (i.e. hydro poles, tree pits, litter bins, etc.) on the street must be included.

Note:

  • All measurements must be in metric

Awning Document

Submit the following with your application if the proposed marketing display will have an awning:

  • Certificate of Fireproof rating
  • Mechanical specifications of the awning
  • The awning checklist included in the application package.

Description of Merchandise

A description of merchandise to be displayed.

Photos

All applications must include:

  • Three photos of the marketing display, one from the front and one from each side.
  • Photo(s) of awning(s)

Certificate of Insurance

Proof of at least $2,000,000 of comprehensive insurance against loss or damage resulting from bodily injury to or death of one or more persons, or from loss of or damage to property resulting from any one accident.
The completed Certificate of Insurance must be signed and stamped by the insurer. The Certificate must be sent by email to MLSroadallowance@toronto.ca directly from the Insurance Representative.

The Licence and Permit Issuing Office at the East York Civic Centre is closed due to COVID-19. Businesses requiring licences and/or permits from the City of Toronto can apply via a new online application portal.

Licence application and renewal fees must be paid online. Please have all required documents ready to upload before starting the application, as it requires 10-15 minutes to complete and cannot be saved. Download a step by step guide on how to submit a new application.

Submit Application

If you have already submitted an application you may upload additional documents using your upload token.

Upload Documents for Existing Request

Fee Zones

There are two permit fee zones:

  • Central Zone: the downtown area as defined in this map. The boundaries are Bathurst Street to the west, the Dupont rail corridor to the north, Rosedale Valley to the north-east and Don River to the east.
  • Outer Zone: the remaining area outside of the central zone.

Permit Fees

Fee Zone Marketing Display ($/m2)
Central Zone $70.49
Outer Zone $43.08

Application Fees

  • Marketing display application fee is $864.45.
  • Permit transfer fee: $764.19
  • There are no application or permit fees for small marketing displays, which are no more than 0.8m x 5.5m.

Applications take six to eight weeks to process. Staff will contact you via email or hard copy letter with instructions once your application has been approved.

Your permit will expire annually on the anniversary of the date that the permit was first issued.

The renewal fee will be calculated based on a variety of factors, including where your marketing display will be located.

A renewal notice, identifying any documents required to renew the permit, will be mailed to the address on file.

The Licence and Permit Issuing Office at the East York Civic Centre is closed due to COVID-19. Existing licensees can now renew their licences via a new online renewal portal. Licence renewal fees must be paid online.

Renew Licence

Please have all required documents ready to upload before starting the renewal, as it requires 10-15 minutes to complete and cannot be saved. Download a step by step guide on how to renew a licence or permit.

You must continue to provide proof of $2,000,000 in Commercial General Liability (CGL) insurance. The completed Certificate of Insurance must be signed and stamped by the insurer. The Certificate must be sent by email to MLSroadallowance@toronto.ca directly from the Insurance Representative.

If you fail to renew your permit according to the bylaw, your permit will be cancelled and you will have to reapply. Find your outstanding business licence or permit renewal invoice.

Renewal Forms: