Marketing displays are used to display and sell goods, food or merchandise outside a commercial or industrial premise on a city owned property or sidewalk. Goods in the display must be similar to those that are sold in the adjacent business.
Sidewalk marketing displays are used to display and sell goods, food or merchandise outside a commercial or industrial premise. Goods in the display must be similar to those that are sold in the adjacent business.
Individuals, partnerships or corporations
Review the regulations in the new bylaw for marketing displays.
Download the application guide to review the requirements for your permit
One piece of valid government issued identification is required for an officer or signing authority (for corporations), who appears on the Primary Business Licence.
Original documents required for all applications.
Two pieces of government-issued identification (one must be photo ID):
All applicants must also provide the following:
Corporations must also provide:
If a director of the corporation is unable to apply in person at the Licence and Permit Issuing Office, a designate may apply on their behalf. The designate must:
All applications must include:
Submit the following with your application if the proposed marketing display will have an awning:
A description of merchandise to be displayed.
All applications must include:
Proof of at least $2,000,000 of comprehensive insurance against loss or damage resulting from bodily injury to or death of one or more persons, or from loss of or damage to property resulting from any one accident.
The completed Certificate of Insurance must be signed and stamped by the insurer. The Certificate must be sent by email to MLSroadallowance@toronto.ca directly from the Insurance Representative.
You can now apply for new permits online or in-person.
Save yourself time and apply online. Please have all required documents ready to upload before starting the application, as it requires 10-15 minutes to complete and cannot be saved. Download a step by step guide on how to submit a new application. Licence application fees can be paid online or by sending a cheque.
If you have already submitted an application you may upload additional documents using your upload token.
You must book an appointment at the Licence and Permit Issuing Office, 850 Coxwell Avenue, 3rd Floor. Walk-ins will not be accepted.
Please arrive 10-15 mins early to check in and be on time for your appointment or you may be turned away and asked to re-book for another day and time, subject to availability.
You must bring a complete application as applications will not be accepted unless all the required documents are provided. Bring hard copies of all required documents and forms, including a recent photo if required. Digital copies of documents will not be accepted.
Payment can only be made by debit, credit or cheque. Cash will not be accepted.
There are two permit fee zones:
|Fee Zone||Marketing Display ($/m2)|
Applications take six to eight weeks to process. Staff will contact you via email or hard copy letter with instructions once your application has been approved.
Your permit will expire annually on the anniversary of the date that the permit was first issued. A renewal notice, identifying any documents required to renew the permit, will be mailed to the address on file.
The renewal fee will be calculated based on a variety of factors, including where your marketing display will be located.
Existing permit holders must renew their permits via a new online renewal portal. Permit renewal fees can be paid online or by sending a cheque.
Please have all required documents ready to upload before starting the renewal, as it requires 10-15 minutes to complete and cannot be saved. Download a step by step guide on how to renew a licence or permit.
You must continue to provide proof of $2,000,000 in Commercial General Liability (CGL) insurance. The completed Certificate of Insurance must be signed and stamped by the insurer. The Certificate must be sent by email to MLSroadallowance@toronto.ca directly from the Insurance Representative.
Permits set to expire in 2021 will be cancelled for non-payment after 150 days and will not be subject to late fees. Find your outstanding business licence or permit renewal invoice.
If you fail to renew your permit according to the bylaw, your permit will be cancelled and you will have to reapply.