A Tactical Guide to Selling Sponsorship

This guide is designed with the music sponsorship seeker in mind. Whether you are an event organizer, label, promoter, venue owner, developer of educational programs or even a volunteer, the information that follows should help you create more meaningful and productive conversations with potential sponsors.

This guide is based on material developed by The Sponsorship Collective. We thank them for their permission to adapt and use it here.

How to Use the Guide

Find the template or section that applies to your particular stage in the sales process and use it! Read the template, read the instructions, plug in your information and start selling sponsorship. The fine-tuning, the details, and the eventual outcomes are up to you.

These templates have been tested in the field and used to raise millions of dollars in sponsorship, cause marketing and events. This material represents years of testing and a great deal of trial and error. The format is simple, direct, and ready for you to use right now.