The TTC Guide position was introduced on April 16, 1942; its original name was TTC Hostess. The initial purpose of the TTC Guide was to sell tickets and provide route information. Before creating the TTC Guide, this role had been primarily done by the TTC Drivers, Operators, and Conductors. With the TTC Guide, the purchase of fares and requests for route information at busy stops was sped up, and passenger traffic flow improved.
Initially, there were 10 “personable young ladies” who held the position of TTC Guide. The job had been advertised as seeking girls between 20 and 30 years of age, who were above 5’6″, and had at least two years of high school education. There would be a three-week course to learn the roles of the Guide. In the post-war period, there were almost 60 Guides.
While the TTC Guides’ primary function was to sell fares and provide route information, their duties increased and changed over the years. TTC Guides assisted in the origin-destination surveys done by the TTC. After the introduction of the monthly Metropass in 1980 one of the main roles of the Guides was to sell Metropasses at busy stations and stops. They were in attendance at various public events, and they staffed the McBrien Building Customer Centre.
In 1995, the position of TTC Guide was eliminated during a reorganization of the TTC.