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This image shows the Silver Moon Motel, the Dutch Sisters’ Inn and Hotel, the Rainbow Motel and the Sunshine Tourist Court on Etobicoke’s famous ‘motel strip’ on Lake Shore Boulevard West, between the Humber River and Mimico Creek. During its heyday in the 1950s and 60s, this strip was dominated by motels, drive-through restaurants, dance-halls and bars. However, the area began to decline during the 1970s. At the time of writing only three of these businesses survive. Many of these icons of the 1950’s lifestyle have been demolished, giving way to the icon of 21st century living: the condominium.
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