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Banner application guidelines

BannerPurpose
A banner is a canvas or similar fabric advertising sign which promotes a charitable, community, philanthropic or other public event.

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When to apply
Once you decide to display street banners on utility poles, you must advise the City of Toronto of your proposal at least eight weeks before the actual date of your event.

Who can apply
Anyone can apply to install banners on street poles.

Fees
Applications are subject to a non-refundable processing fee which must be paid when submitting the application and are valid for a maximum period of 60 days.

Payment can be made by Visa, MasterCard, American Express, Interac, cash or cheque. Cheques to be made payable to the Treasurer, City of Toronto.

All fees are subject to annual increase based on the Consumer Price Index (CPI), and GST, where applicable.

 

Description Application Fee Permit Fee Additional Fee
Charitable with no sponsorship $75.20+GST No Fee Hoisting Fee: $31.78+GST
Charitable with sponsorship $75.20+GST $6.27+GST per pole Hoisting Fee: $31.78+GST
Non-charitable $75.20+GST $12.53+GST per pole Hoisting Fee:$31.78GST
BIA only $75.20+GST

- within BIA boundary, no sponsorship shown on banner: no fee

- within BIA boundary, sponsorship shown on banner: $6.27+GST per pole

- banners outside BIA boundary: $12.53+GST per pole

Hoisting Fee: no fee


If the City of Toronto grants permission for the banner installation, the applicant will be responsible for the costs associated in carrying out the following items:

  • Pay for additional costs incurred by the City of Toronto for the removal of the banners
  • Provide a Certificate of Insurance to the City of Toronto

Required information
The following information is required in order for the application to be considered:

  • Location of banners
  • Design of the banner
  • Hardware attachment specifications
  • Name and address of the Installer

Pertinent information
Banners can be placed on selected utility poles for a maximum of 60 days. Requests to extend the installation period after the 60 days must be made, in writing, and providing the poles are available. Additional fees will apply for the extension.

Ornamental poles, traffic lights poles, poles with conduit wires, and Urban Clearway signs are not permissible for the installation of banners. Other conditions may be stipulated by the City of Toronto, Toronto Hydro and the Toronto Transit Commission regarding the installation of banners on the poles.

The banner or related equipment must have a vertical clearance of 2.7 m above the level of the sidewalk or 5.5 m above the roadway designed for vehicular traffic.

No electrical displays are to be attached to the banner sign.

Banner signs must not exceed a maximum width of one metre. The length of the banner can vary in size.

The banner sign must be erected and secured in position by the use of galvanized wire cables or brackets and in accordance with any other requirements deemed necessary by the Transportation Services division.

Any corporate recognition on any banner sign must not exceed 20% of the total area of the banner sign.

Refusal of permit
You may be refused a permit if the location requested has already been assigned to someone else or the poles requested are not suitable for the installation of banners.

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Contact information

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