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Toronto Wayfinding Strategy


Wayfinding logoWayfinding enables people to orient themselves and navigate from place to place with ease. In an urban context, it refers to both the built and natural environment and contributes to making a city more "legible" for residents, commuters, and tourists, alike.

On October 2, 3 and 4, 2012, the City adopted the Wayfinding Strategy and will be moving into Phase Two – the pilot implementation. This will include identification of Phase Two funding, consultation with stakeholders and project partners, detailed graphic and product design and sign prototyping, updating highway signage policies, a companion digital strategy,  implementation in two areas of the city (East Downtown  and  Morningside/Military Trail) and comprehensive pre- and post-implementation evaluation of the pilots.

The creation of a multi-modal wayfinding system is a goal of the City's Walking Strategy and is also timely as the 2015 Pan/ParaPan Am Games will attract significant media attention and visitors to Toronto. Many cities such as London, New York, Bogota and Vancouver have developed wayfinding strategies in response to significant transportation challenges and/or major events such as the Olympics. The proposed pilot areas are both significant Pan/ParaPan Am Games sites.

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Fiona Chapman

  • Stakeholder Consultation Materials

For more information on this project, contact Fiona Chapman at fchapma@toronto.ca or visit this site for regular updates.

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