Toronto Remembers the Home Front, 1939-1945, page 2
For many in a country at war, both Remembrance Day and worship services took on new meaning.
Metals, paper, rags, bones (to make glycerine for explosives), and other waste were collected to be recycled for the war effort.
Faced with dramatically reduced consumer spending, advertisers made their products seem relevant to the war by demonstrating their own contribution to the war effort, encouraging patriotism in shoppers, or simply using armed forces and war worker references in their ads.
Everywhere they turned, citizens were reminded that there was a war on, and that their efforts or their errors made an important difference.
With so many women being encouraged to work in munitions factories, day care briefly became seen as a societal rather than individual problem.