Toronto Remembers the Home Front, 1939-1945, page 2
Remembrance Day Jewish parade and ceremony at Cenotaph, Old City Hall November 11, 1945 Photographer: John H. Boyd City of Toronto Archives Fonds 1266, Item 100132
Canadian Corps Service, probably Riverdale Park June 9, 1940 Photographer: John H. Boyd City of Toronto Archives Fonds 1266, Item 66743
For many in a country at war, both Remembrance Day and worship services took on new meaning.
Aluminium drive September 5, 1941 Photographer: John H. Boyd City of Toronto Archives Fonds 1266, Item 75876
Metals, paper, rags, bones (to make glycerine for explosives), and other waste were collected to be recycled for the war effort.
Dunlop Tires billboard ca. 1942-44 City of Toronto Archives Fonds 1488, Item 6451
Christie’s Soda Crackers billboard ca. 1942-44 City of Toronto Archives Fonds 1488, Item 6506
Ostranders Jewellers billboard ca. 1942-44 City of Toronto Archives Fonds 1488, Item 6614
Acme Farmers Dairy billboard ca. 1942-44 City of Toronto Archives Fonds 1488, Item 6611
Faced with dramatically reduced consumer spending, advertisers made their products seem relevant to the war by demonstrating their own contribution to the war effort, encouraging patriotism in shoppers, or simply using armed forces and war worker references in their ads.
Display of students’ poster competition winners, Eaton’s July 2, 1943 Photographer: John H. Boyd City of Toronto Archives Fonds 1266, Item 86081
Everywhere they turned, citizens were reminded that there was a war on, and that their efforts or their errors made an important difference.
Salvation Army day care, Lisgar Street February 17, 1943 Photographer: John H. Boyd City of Toronto Archives Fonds 1266, Item 83552
With so many women being encouraged to work in munitions factories, day care briefly became seen as a societal rather than individual problem.
