Everyone wanted to do something to support the war effort. Even if you were not fighting or working in a war industry, you could still cut back on the use of precious resources.
500 Ways to Save in Your Home 1942 City of Toronto Archives Series 340, Subseries 8, File 31, Item 1
Make Your Furnace Fight ca. 1943 City of Toronto Archives Series 340, Subseries 8, File 76, Item 1
Save Fat and Bones
ca. 1943
City of Toronto Archives
Series 340, Subseries 8, File 75, Item 1
Rationing was imposed by the Wartime Prices and Trade Board. It started with gasoline rationing in April 1942, but was soon expanded to include coffee, tea, sugar, and beverage alcohol.
Ration book for beer ca.1943 City of Toronto Archives Series 340, Subseries 8, File 56, Item 1
Ration book for wine ca.1943 City of Toronto Archives Series 340, Subseries 8, File 56, Item 2
Gasoline license and ration coupon book ca. 1943 City of Toronto Archives Series 340, Subseries 8, File 56, Items 3
Fundraising was more appealing than rationing to most Canadians, who had a strong inclination for saving. Victory Bonds were popular and even children pitched in by purchasing War Saving Stamps. By the end of the war, Canadians had contributed an amazing $8.8 billion to help win the war.
$600,000,000 Victory Loan 1941 City of Toronto Archives Series 340, Subseries 8, File 31, Item 1
You Serve by Saving ca. 1942 City of Toronto Archives Series 340, Subseries 8, File 73, Item 1
Canadian Schools at War “Hey Gang” 1943 City of Toronto Archives Series 340, Subseries 8, File 78, Item 1
Calling All Boys and Girls! ca. 1942 City of Toronto Archives Series 340, Subseries 8, File 73, Item 2
War Savings Stamps ca. 1942 City of Toronto Archives Series 340, Subseries 8, File 58
Actress Gloria Swanson with War Savings Certificates poster Photographer: Alexandra Studio August 7, 1942 City of Toronto Archives Series 1057, Item 4330
