To draw attention to the increased risks facing pedestrians and cyclists, the City has launched a city-wide public education campaign that promotes road safety as we enter a season with reduced daylight hours. It features a series of painted faces with the eyes focused on either a pedestrian, a cyclist or a vehicle. Using the slogan “Take another look,” the campaign intends to remind road users, especially drivers, to be aware of each other and share the city’s roads. The campaign appears on bus backs, transit shelters, signature columns and elevator screens, in addition to radio, print and social media ads.
When visibility is reduced, people and objects on the road are harder to see. The City is asking motorists to follow the following safety tips after daylight saving time ends this Sunday: