To draw attention to the increased risks facing pedestrians and cyclists, the City has launched a city-wide public education campaign that promotes road safety as we enter a season with reduced daylight hours. It features a series of painted faces with the eyes focused on either a pedestrian, a cyclist or a vehicle. Using the slogan “Take another look,” the campaign intends to remind road users, especially drivers, to be aware of each other and share the city’s roads. The campaign appears on bus backs, transit shelters, signature columns and elevator screens, in addition to radio, print and social media ads.

When visibility is reduced, people and objects on the road are harder to see. The City is asking motorists to follow the following safety tips after daylight saving time ends this Sunday:

  • When driving, please slow down, turn slowly and stay alert at all times.
  • Make sure vehicle headlights and signal lights are functioning properly.
  • Obey speed limits and approach all crosswalks, intersections and transit stops with caution.
  • Give yourself plenty of time wherever you’re going and plan your route in advance. Use public transit when possible.

Take another look. Pedestrian collisions go up by 30% when the clocks go back.

Take another look. Pedestrian collisions go up by 30% when the clocks go back.

Take another look. Pedestrian collisions go up by 30% when the clocks go back.