Dates:           May 25 & 26, 2024
Time:            10 a.m. – 5 p.m.
Location:      City-wide

Doors Open is a free event that invites the public to explore and discover Toronto’s sites of architectural, historic and cultural significance. During the last weekend of May, visitors can participate in walking tours, special activities, and explore more than 150 properties that are either not usually open to the public or would normally charge an entrance fee.

Audience Appeal:      Culturally diverse audience
Demographic:            25 to 44 years old / 80% local, 20% GTA
Attendance:               Over 200,000 visits

May Include:

  • Print collateral
  • Local advertising (online, outdoor, print and broadcast)
  • An event website
  • Social media campaign
  • Comprehensive media relations strategy

Campaign Details:

  • Overall gross impressions: 300 million
  • Markets: Toronto & GTA
  • Event website page views: over 1 million

Doors Open offers an array of opportunities to enhance your business objectives, including:

  • Consumer engagement
  • Brand awareness
  • Product sampling

Associate your company/client to one or more of the following opportunities:

Walking Tours

  • A series of 10 guided walking tours that delve into the history and stories of Toronto’s infrastructure, buildings and neighbourhoods
  • Tours will showcase a variety of subject areas

Speaker Series

  • Curated by City of Toronto Programming Unit to support the theme for the year
  • Series will consist of two talks focusing on architecture and the programmatic theme

Nathan Phillips Square

  • Tours of City Hall including Council Chambers
  • Interactive family activities