Date:              November 30, 2019
Time:              6  – 10 p.m.
Location:        Nathan Phillips Square, 100 Queen Street West

Cavalcade of Lights kicks off the holiday season in Toronto with the first lighting of Toronto’s Official Christmas Tree and Nathan Phillips Square. The event features live musical performances, a DJ skating party, and a spectacular fireworks display.

Audience Appeal:  Toronto local & GTA
Demographic:        Families (all ages)
Attendance:           50,000+

Contact us to learn how your company can get involved with program elements and on-site activations at the event including:

Program Elements

The City of Toronto offers a number of programming elements available for sponsorship : 


Official Tree Sponsor

  • Ability to activate within a designated on-site footprint
  • Brand awareness through the event marketing and on-site signage plan
  • Access to the event networking reception and special viewing area

Fireworks Sponsor

  • Associate your company to a 5-7 minutes fireworks display at the building and towers of Toronto City Hall
  • Ability to activate within a designated on-site footprint
  • Brand awareness through the event marketing and on-site signage plan
  • Access to the event networking reception and special viewing area

On-site Activations

In lead up to the holiday season, Cavalcade of Lights provides the ideal platform for companies looking to engage consumers through an activation or to disseminate consumer products to a mass audience.

Includes:

  • Print collateral
  • Local advertising (online, outdoor, print and broadcast)
  • Event website
  • Local social media campaign
  • Proactive media relations strategy

Campaign details:

  • Overall gross impressions: nearly 100 million
  • Markets: Toronto and GTA
  • Event website page views: over 86,000

Sponsor Testimonials


Great Gulf has been presenting sponsor of Cavalcade of Lights for the past five years and is delighted to continue this partnership in the coming years. These signature events provide Great Gulf with a community platform that aligns with our corporate commitment to give back to the community and with the City’s mandate to deliver free public events that engage mass audiences throughout the year. We encourage other corporations to invest in City programs that help to enrich the lives of Torontonians, as well as tourists who come to visit this great city
Christopher Wein, President of Great Gulf

Cavalcade of Lights Featured Video