Date:              November 24, 2018
Time:              6 p.m. – 10 p.m.
Location:        Nathan Phillips Square, 100 Queen Street West

Cavalcade of Lights kicks of the holiday season in Toronto with the first lighting of Toronto’s Official Christmas Tree and lighting display at Nathan Phillips Square. Live musical performances, a DJ skating party and stunning fireworks complete the festive evening.

Audience Appeal:  Toronto local & GTA
Demographic:        families (all ages)
Attendance:           50,000+

Contact us today to learn how your company can be associated with a variety of memorable holiday activations that engage mass audiences each year which include:

Program Activations

The City of Toronto produces a number of turn-key initiatives which include: 

 

Official Tree Sponsor

  • Ability to activate on-site
  • Brand awareness through the event marketing and on-site signage plan
  • Access to the event networking reception

Fireworks Sponsor

  • Associate your company to a 5-7 minutes fireworks display at the building and towers of Toronto City Hall
  • Ability to activate on-site
  • Brand awareness through the event marketing and on-site signage plan
  • Access to the event networking reception

On-site Activations

In lead up to the holiday season, Cavalcade of Lights provides the ideal platform for companies looking to engage consumers through an activation or to disseminate consumer products to a mass audience.

Includes:

  • print collateral
  • local advertising (online, outdoor, print and broadcast)
  • event website
  • local social media campaign
  • proactive media relations strategy

Campaign details:

  • Overall gross impressions: 300 million
  • Markets: Toronto and GTA
  • Event website page views: 190,000

Sponsor Testimonials


Great Gulf has been presenting sponsor of Cavalcade of Lights for the past five years and is delighted to continue this partnership in the coming years. These signature events provide Great Gulf with a community platform that aligns with our corporate commitment to give back to the community and with the City’s mandate to deliver free public events that engage mass audiences throughout the year. We encourage other corporations to invest in City programs that help to enrich the lives of Torontonians, as well as tourists who come to visit this great city
Christopher Wein, President of Great Gulf

Cavalcade of Lights Featured Video