Cavalcade of Lights kicks off the holiday season in Toronto, transforming City Hall and its surroundings into a dazzling wonderland. The event features pop-up performances throughout the day, skating events and mesmerizing light installations inspired by cultural festivals from around the world.

Audience Appeal:  Toronto local & GTA
Demographic:        Families (all ages)
Attendance:           50,000+

Contact us to learn how your company can get involved with program elements and on-site activations at the event including:

Program Elements

The City of Toronto offers a number of programming elements available for sponsorship : 

Official Tree Sponsor

  • Ability to activate within a designated on-site footprint
  • Brand awareness through the event marketing and on-site signage plan

On-site Activations

In lead up to the holiday season, Cavalcade of Lights provides the ideal platform for companies looking to engage consumers through an activation or to disseminate consumer products to a mass audience.


  • Local advertising
  • Event webpage
  • Local social media campaign
  • Proactive media relations strategy

Campaign details:

  • Overall gross impressions: nearly 100 million
  • Markets: Toronto and GTA
  • Event website page views: over 86,000