Dates:           July 1, 2022
Time:            2 p.m. to 10 p.m.
Location:      Mel Lastman Square

Each year Toronto celebrates Canada in a big way at Mel Lastman Square. Attracting more than 30,000 spectators of all ages, primarily families, the event features live Canadian music, interactive games and entertainment, and a spectacular fireworks display.


Audience Appeal: Toronto local and GTA
Demographic:  Families (all ages)
Estimate Overall Attendance: 30,000+


  • Print collateral
  • Local advertising
  • Event website
  • Local social media campaign

Contact us today to learn how your company or brand can be associated with a variety of memorable activations that engage audiences, including:

Program Activations

The City of Toronto produces a number of turn-key opportunities or event components which include:

On-site Activations

Canada Day provides a platform for companies and brands looking to engage consumers through an activation or community engagement, including the distribution of consumer products to a mass audience.

  • Ability to activate within a dedicated on-site footprint

Fireworks Sponsor

  • Associate your company to a 3-5 minute fireworks display at Mel Lastman Square
  • Ability to activate within a dedicated on-site footprint
  • Brand awareness through the event marketing and on-site signage plan