Winterlicous is returning from January 27 to February 9, 2023.

Winterlicious is one of Toronto’s most popular culinary celebrations. This year’s program aims to support the recovery and revival of Toronto’s restaurant scene while providing enticing experiences and delectable food that restaurant-goers have come to expect from the popular Winterlicious program.

Winterlicious consists of a prix fixe program offered by of a number of Toronto’s dining establishments. Three-course prix fixe lunch and dinner menus are offered at $20, $27, $34, $41, $48 or $55 for lunch and $25, $35, $45, $55, $65 or $75 for dinner (beverages, taxes and gratuities not included).

 

Audience Appeal:      Urban Adults
Demographic:            Adults 18-24 (13%), 25-34 (31%), 35-54 (32%), 55+ (25%)
Location:                    67% Toronto, GTA 27%, Other Ontario 5% (2015 survey)

Attendance:               Over 200,000 meals served (2019 Statistic)

Includes:

  • Collateral – posters, window clings
  • Local advertising (online, out of home and broadcast)
  • An event website
  • Social media campaign
  • Comprehensive media relations strategy

Estimated gross impressions: Over 60 million

Markets: Toronto & GTA

Support Toronto’s Restaurant Industry

City of Toronto is looking for industry sponsors to invest in Winterlicious 2023 to help:

  1. Support in the recovery and revival of Toronto’s restaurants
  2. Generate economic activity for the restaurant industry
  3. Encourage residents to engage with restaurants on-premise and renew consumer confidence to enjoy indoor dining once again
  4. Celebrate Toronto’s diverse culinary offerings

Please contact us for 2023 sponsorship opportunities.