Summerlicious & Winterlicious
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Summerlicious Date: July 6 – 22, 2018
Winterlicious Dates: January 25 – February 7, 2019
Location: 200 Toronto restaurants
Summerlicious and Winterlicious are two of Toronto’s most popular culinary celebrations. The restaurant programs were created in 2003 to promote Toronto’s unique hospitality industry, showcase Toronto’s diverse cuisine and profile fine dining experiences at a range of price points.
Both Summerlicious and Winterlicious consist of a prix fixe program offered by 200 of Toronto’s dining establishments. Three-course prix fixe lunch and dinner menus are offered at $23, $28, or $33 for lunch and $33, $43 or $53 for dinner (beverages, taxes and gratuities not included). In addition to the prix fixe promotion, Winterlicious also features a series of ticketed culinary experiences.
Audience Appeal: Urban Adults
Demographic: 25-44 years old / 90% local, 10% GTA
Attendance: Over 450,000 meals served annually
- print collateral
- local advertising (online, outdoor and broadcast)
- an event website
- social media campaign
- comprehensive media relations strategy
Annual Campaign Details (Summerlicious & Winterlicious):
- Overall gross impressions: 500 million
- Markets: Toronto & GTA
- Event website page views: over 4 million
Winterlicious Featured Video