The City of Toronto looks forward to ringing in 2024 with a city-wide New Year’s Eve celebration on December 31.

Audience Appeal: Toronto local & GTA
Demographic: Families (all ages)
Attendance: 50,000+

Contact us today to learn how your company or brand can be associated with a variety of memorable activations that engage audiences, including:

Program Activations

The City of Toronto produces a number of turn-key opportunities or event components which include:

Fireworks Sponsor

  • Associate your company or brand to a three to five minute fireworks display
  • Ability to activate within a dedicated on-site footprint
  • Brand awareness through the event marketing and on-site signage plan

On-site Activations

New Year’s Eve provides a platform for companies looking to engage consumers through an activation or the distribution of consumer products to a mass audience, while welcoming in a new year.

  • Ability to activate within a dedicated on-site footprint


  • Event website
  • Local social media campaign