Date:            October 1–2, 2022
Time:            Sunset to sunrise
Location:      Downtown Toronto, Scarborough, North York and Etobicoke

Nuit Blanche Toronto is the largest contemporary art event in North America. Since its inaugural year in 2006, the all-night celebration, has feature more than 1,600 official art installations created by over 5,800 artists and has contributed more than $443 million to the local economy. According to Ipsos reports, the event attracts more than 1 million attendees each year, including over 200,000 visitors from outside the GTA.

Audience appeal: art enthusiasts (adults and university students)

Demographic:

  • Primary: 18- to 34-year-olds
  • Secondary: 35- to 54-year-olds
  • 78% local, 22% outside of the GTA

Attendance: over 1.2 million visits

Includes:

  • Mobile-friendly event website
  • Advertising (online, outdoor and broadcast)
  • Social media campaign
  • Media relations strategy
  • On-site signage plan

Campaign details (based on 2019 results):

  • Overall gross impressions: approximately 1 billion
  • Markets: Toronto, GTA and near markets
  • Event website page views: 1 million (August–October)
  • Social media: 192 million impressions across Facebook, Instagram, Twitter and YouTube

Contact us today to learn how your company can be associated with a variety of memorable activations and artistic presentations that engage mass audiences each year which include:

Art presentations

Exhibition Sponsor:

  • Association with one of the event’s curated exhibitions and art presentations
  • Ability to activate on-site
  • Brand awareness through the events marketing and on-site signage plan
  • Employee engagement

Special Art Projects:

  • Creation of new art project
  • Ability to activate on-site
  • Brand awareness through the events marketing and on-site signage plan

On-site Activations

The Nuit Blanche all-nighter experience is the ideal setting to engage brands that will enhance the audience experience while meeting your company goal/objectives.

Experiential Activations:

  • Create on-site environments that enhance the audience experience
  • Recharge stations (highly requested)

Sampling Activations:

  • Beverages: Carbonated soft drinks, coffee/tea, flavoured waters (sparkling and flat)
  • Food: Soups, confectionery and healthy snacks
  • Beauty care and other consumer products

Sponsor Testimonials


“Scarborough Town Centre is proud to again support Nuit Blanche Toronto’s expansion into Scarborough, following the remarkable success of last year’s event connecting the community and celebrating this sunset-to-sunrise contemporary art phenomenon. Last year’s art installations at STC spoke to the shopping centre’s diversity, transforming it into a welcome, awe-inspiring artistic playground and attracting close to 100,000 new visitors to STC. This year, we’re thrilled to partake in the ‘Queens and Kings in Scarborough’ theme!”
Scott Kyle, Director and General Manager of Scarborough Town Centre (STC).

“Nuit Blanche is a premier event that annually lights up our streets with art and performance after sunset. It connects our communities and visitors alike with world-class artists and installations that both please the eye and challenge the mind. I’m proud to support such a vibrant event and wish all involved a lovely night!”Hon. Lisa MacLeod, Ontario Minister of Tourism, Culture and Sport

“Nuit Blanche has always given us the ability and platform to gain great exposure among our demographic in a non-traditional way. The unique experience they provide to the public allows us to think outside the box and create a one-of-kind experience for families and art lovers alike. The City of Toronto staff make the leading months of planning as stress-free as possible with their knowledge and assistance of everything from simple logistics to providing input on what location would best suit your needs and gain the best traffic that fits your target demographic. The City provided volunteers help the long night run smoothly by offering extra hands where it’s needed all while keeping a smile on their face and a positive attitude.”
Joe Felstein, Subaru Canada Inc.