Date:             September 29, 2018
Time:             Sunset (7 p.m.) to sunrise (7 a.m.)
Location:       Downtown Toronto and Scarborough Civic Centre

Toronto’s playful sunset to sunrise celebration has become one of Canada’s leading contemporary art events. Since 2006, Nuit Blanche has featured more than 1,000 official art installations created by over 4,000 artists and has generated more than $200 million. What’s more, attendance has tripled to over 1.2 million in 2017 compared to its inaugural year, according to Ipsos Reid.

Audience Appeal:  Art Enthusiasts (Adults and University Students)

Demographic:

  • Primary: 18 years to 34 years, Secondary: 35 year to 54 years
  • 78% local, 22% outside of the GTA

Attendance: over 1.2 million visits

Includes:

  • Event and mobile website
  • Local and out of market advertising (online, outdoor, print and broadcast)
  • Local and out of market social media campaign
  • Media relations strategy
  • On-site signage plan

Campaign details:

  • Overall gross impressions: 1 billion
  • Markets: Toronto, GTA, Southwestern Ontario, Montreal, Buffalo and New York City
  • Event website page views: 1 million (August – October)
  • Social Media: 192 million impressions (Facebook, Twitter, YouTube and Snapchat)

Contact us today to learn how your company can be associated with a variety of memorable activations and artistic presentations that engage mass audiences each year which include:

Art presentations

Exhibition Sponsor:

  • Association with one of the event’s curated exhibitions and art presentations
  • Ability to activate on-site
  • Brand awareness through the events marketing and on-site signage plan
  • Employee engagement

Special Art Projects:

  • Creation of new art project
  • Ability to activate on-site
  • Brand awareness through the events marketing and on-site signage plan

On-site Activations

The Nuit Blanche all-nighter experience is the ideal setting to engage brands that will enhance the audience experience while meeting your company goal/objectives.

Experiential Activations:

  • Create on-site environments that enhance the audience experience
  • Recharge stations (highly requested)

Sampling Activations:

  • Beverages: Carbonated soft drinks, coffee/tea, flavoured waters (sparkling and flat)
  • Food: Soups, confectionery and healthy snacks
  • Beauty care and other consumer products

Sponsor Testimonials


“This is our 4th year working with the incredible Nuit Blanche team and we are very happy to once again be highlighting H&M’s garment recycling initiative all while merging the worlds of fashion and art in an amazing installation. We look forward to this night every year and being a part of such an important cultural event in the City of Toronto.”
Emily Scarlett, Communication and Press, H&M

“Festivals and events like Nuit Blanche Toronto stimulate the local economy, create jobs and help position our province as a premier tourist destination. I am proud that our government continues to be a strong supporter of this much anticipated event.”Eleanor McMahon, Minister of Tourism, Culture and Sport

“Nuit Blanche has always given us the ability and platform to gain great exposure among our demographic in a non-traditional way. The unique experience they provide to the public allows us to think outside the box and create a one-of-kind experience for families and art lovers alike. The City of Toronto staff make the leading months of planning as stress-free as possible with their knowledge and assistance of everything from simple logistics to providing input on what location would best suit your needs and gain the best traffic that fits your target demographic. The City provided volunteers help the long night run smoothly by offering extra hands where it’s needed all while keeping a smile on their face and a positive attitude.”
Joe Felstein, Subaru Canada Inc.