A Signage Master Plan approval may be granted where it is established that the proposed sign or signs will:
- Belong to a sign class permitted in the sign district where the premises is located;
- In the case of a third party sign, be of a sign type that is permitted in the sign district where the premises is located;
- Be compatible with the development of the premises and surrounding area;
- Support the Official Plan objectives for the subject premises and surrounding area;
- Not adversely affect adjacent premises;
- Not adversely affect public safety, including traffic and pedestrian safety;
- Not be a sign prohibited by § 694-15B of Chapter 694;
- Not alter the character of the premises or surrounding area; and
- Not be, in the opinion of the Chief Building Official, contrary to the public interest
Applicants for Signage Master Plans must establish that their proposal meets all of these criteria in order for the Signage Master Plan to be approved.
The authority to review and make determinations on Signage Master Plan applications for first party signs has been delegated to the staff of the Sign By-law Unit.
Decisions can be appealed within 20 days of the decision, and will be considered by the Sign variance Committee. Any applicant or interested party is able to appeal a Signage Master Plan decision made by staff provided that they fill out the appropriate forms and pay the applicable fees.
Sign Variance Committee
The Sign Variance Committee is a City board that hears appeals of the Chief Building Official’s decisions on variance applications for first party signs and makes decisions on variance applications for third party signs.
Notification and Timing of Signage Master Plan Applications
As part of the Sign Variance Process, the following public notification processes must be followed:
- A Notice of the variance application must be posted on-site 30 days prior to hearing/decision
- For First-Party sign variance applications, notices of the application will be circulated to all properties within 60m of the property for which the variance has been applied for
- Notice of all variance applications will be provided to the Ward Councillor
All drawings to be drawn on standardized sized sheets, drawn to scale, fully dimensioned, signed and dated.
All drawings, reports, and forms, including the completed forms, must be provided in a PDF format on a re-writable DVD, USB or submitted by email.