Dates:          November 29 (Opening Night) to January 7
Time:           6 to 10 p.m.
Location:     Nathan Phillips Square

Cavalcade of Lights is an annual event that marks the official start to the holiday season in Toronto. Nathan Phillips Square comes to life as we celebrate the many cultures who celebrate the holiday season.

The opening night event features main stage performances, an engaging tree and square lighting ceremony, immersive installations, free public skating to music and a professional figure skating showcase.

The lighting elements, select immersive installations and free public skating to music remain until January 7.

Audience Appeal:  Toronto local & GTA
Demographic:        Families (all ages)
Attendance:           More than 20,000 (opening night), 100,000 (including the extended period)

In lead up to the holiday season, Cavalcade of Lights provides the ideal platform for companies looking to engage consumers through an activation or to disseminate consumer products to a mass audience.

Sponsorship opportunities

  • Official Tree Sponsor
  • Main Stage Sponsor
  • Volunteer Sponsor
  • Skating Program Sponsor
  • On-site Activation Sponsor

All Cavalcade of Lights sponsorships offer

  • Ability to activate and engage with attendees within a designated on-site footprint
  • Brand awareness through the event marketing and on-site sign plan

Contact the Sponsorship team to learn how your company can get involved with program elements and on-site activations at the event.

Includes

  • Local advertising
  • Event webpage
  • Local social media campaign
  • Proactive media relations strategy

Campaign details (2025)

  • Overall gross impressions: over 1 billion
  • Markets: Toronto and GTA
  • Event website page views: 73,000