Sponsor Nuit Blanche Toronto

Date: October 4 to 5, 2025
Time: 7 p.m. to 7 a.m. (sunset to sunrise)
Location: Various locations across Toronto

Nuit Blanche Toronto is the largest contemporary art event in North America. Since its inaugural event in 2006, the all-night celebration has featured approximately 1,800 art installations created by more than 6,150 artists, and has generated more than $529 million in economic impact for Toronto. According to Ipsos, the event attracts over one million attendees each year, including more than 200,000 visitors from outside the Greater Toronto Area (GTA).

Audience Profile

Audience appeal: art enthusiasts and adventure seekers

Demographic:

Primary: 18-to 34-year-olds
Secondary: 35-to 54-year-olds
80 per cent local, 20 per cent visitors from outside the GTA

Attendance: More than one million visitors

Marketing Campaign

Includes

Mobile-friendly event website
Advertising (online, outdoor and broadcast)
Social media campaign
Media relations strategy
On-site signage plan

Campaign details (based on 2024 results)

Overall gross impressions: approximately 754 million
Markets: Toronto, GTA and near markets
Event website page views: approximately 634,000 (August 30 to October 13)
Social media (organic): nearly 1.2 million impressions

Sponsorship Opportunities

Contact sponsorship staff today to learn how your company can be associated with a variety of memorable activations and artistic presentations that engage mass audiences each year, which include:

Exhibition Sponsor

Association as the sponsor for all of the art projects within one of the event’s curated exhibitions.

Art Projects Sponsor

Association as the sponsor for one City-produced art project or inclusion of a sponsor-produced art project.

On-site Experiential Activation

The unique nature of Nuit Blanche as an all-night event creates a tremendous opportunity to introduce your brand and product to a large number of attendees through sampling. Examples of sampling that would be warmly welcomed by event attendees include (but not limited to):

- Beverages: Carbonated soft drinks, coffee/tea and flavoured waters (sparkling and flat)
- Food: Soups, specialty foods, confectionery and snacks
Brand awareness through the events marketing and on-site signage plan (dependent on sponsorship level)

Sponsorship Opportunities Offer

Ability to activate on-site
Employee and client engagement
Brand awareness through event marketing and on-site signage plan (dependent on sponsorship level)

A large, illuminated hot air balloon featuring Hendrick’s Gin branding and artwork floats at night with background of skyscrapers. Crowds of spectators gather below and on the surrounding ramp. — Hendrick’s Gin activation

Attendees interact with KIND Snacks — KIND activation and sampling

Large crowd lines up at the Tim Hortons truck where staff serve hot beverages beside branded signage and banners. — Tim Hortons sampling

People line up at the illuminated Shiseido Share Beauty activation tent — Shiseido activation

Attendees line up at the Beyond Meat food truck where staff serve samples. — Beyond Meat activation and sampling

Sponsor Testimonials

“Scarborough Town Centre is proud to again support Nuit Blanche Toronto’s expansion into Scarborough, following the remarkable success of last year’s event connecting the community and celebrating this sunset-to-sunrise contemporary art phenomenon. Last year’s art installations at STC spoke to the shopping centre’s diversity, transforming it into a welcome, awe-inspiring artistic playground and attracting close to 100,000 new visitors to STC. This year, we’re thrilled to partake in the ‘Queens and Kings in Scarborough’ theme!”
Scott Kyle, Director and General Manager of Scarborough Town Centre (STC).

“Nuit Blanche is a premier event that annually lights up our streets with art and performance after sunset. It connects our communities and visitors alike with world-class artists and installations that both please the eye and challenge the mind. I’m proud to support such a vibrant event and wish all involved a lovely night!”Hon. Lisa MacLeod, Ontario Minister of Tourism, Culture and Sport

“Nuit Blanche has always given us the ability and platform to gain great exposure among our demographic in a non-traditional way. The unique experience they provide to the public allows us to think outside the box and create a one-of-kind experience for families and art lovers alike. The City of Toronto staff make the leading months of planning as stress-free as possible with their knowledge and assistance of everything from simple logistics to providing input on what location would best suit your needs and gain the best traffic that fits your target demographic. The City provided volunteers help the long night run smoothly by offering extra hands where it’s needed all while keeping a smile on their face and a positive attitude.”
Joe Felstein, Subaru Canada Inc.