Community Events

Participate in a series of enticing City-produced community festivals and events that welcome thousands each year!

From Fort York National Historic Site and Mackenzie House, to the Market Gallery, Toronto History Museums showcase year-round exhibitions and events.

City Hall Live elevates its support of Toronto’s musicians and music communities with free weekday lunchtime concerts this summer at Nathan Phillips Square.

 

The Big Draw Festival is the biggest drawing festival in the world. The festival is a global community celebration of the universal language of drawing and demonstrates the social, economic and health benefits that drawing can bring. Toronto will be added to this international celebration by transforming 10 of its City museum sites into a creative playground for thousands of all ages to express their creativity and love for drawing.

Audience Profile

Audience Appeal:      Diverse Family
Demographic:            <12 years old; 25 years & older
Attendance:               7,000

Proposed Marketing Campaign

  • Local advertising (online and print)
  • Social media campaign
  • Onsite signage and collateral

Sponsorship Opportunities

The Big Draw offers an array of opportunities for businesses interested in:

  • Building goodwill in communities across Toronto
  • Employee engagement
  • Brand awareness in select marketing channels

 

Align your company/client to one or more of the following opportunities for impact:

  • Lead Sponsor
  • Site Sponsor
  • Product Sampling
  • Official Supplier
  • Donor

Join the City Hall Live lunchtime concert series at Nathan Phillips Square each summer. Once a week, local musical talent will be showcased celebrating the original sounds of Toronto’s diverse neighborhoods.

Opportunities for series sponsorship, on-site brand engagement and product promotion are still available.

The Indigenous Arts Festival  (IAF) is an annual celebration of traditional and contemporary Indigenous music, dance, theatre, storytelling, film, crafts and culinary experiences. IAF provides a gathering place to acknowledge, and share in the rich and diverse arts, culture and heritage of the First Nations, Inuit and Métis peoples of Canada and Indigenous communities around the world. The Festival is a series of educational experiences that create shared narratives between peoples of all walks of life. The Indigenous worldview sees the whole person as connected to the land. The Festival creates a forum for non-indigenous people to acknowledge, understand and appreciate Indigenous knowledge and ways of being. That understanding fills a local need for truth and reconciliation.

Audience Profile

Audience Appeal:      Culturally diverse audience of urban adults and children
Demographic:            18-54 years old / 80% local, 20% GTA
Attendance:               15,000

Sponsorship Opportunities

The Indigenous Arts Festival offers an array of opportunities to highlight your commitment to the Indigenous presence in Toronto and is a forum for:

  • Elevating your brand
  • Showcasing your commitment to equity, diversity and community
  • Staff volunteer opportunities

 

Associate your company/client to one or more of the following opportunities for impact:

On-site Activations

  • Engage with attendees
  • Complement the Festival activities and programs

Marketing Campaign

Includes:

  • Print including ethnic media
  • Local advertising (online, outdoor, print and broadcast)
  • Social media campaign
  • On-site signage plan
  • Media relations strategy

2018 Campaign Details:

  • Overall gross impressions: 100M
  • Markets: Toronto & GTA
  • Event website page views: 34,000

Dates:          July 4 & 5, 2020
Time:            12 – 5 p.m.
Location:      Spadina Museum House & Grounds

Held on the grounds of the Spadina Museum the Gatsby Garden Party invites Torontonians to step back in time and enjoy an idyllic afternoon of music, food and drink from the Roaring Twenties. From flapper dresses to feathered hats, guests take the 1920s theme seriously—arriving decked out in their best Jay Gatsby-and-Daisy Buchanan-inspired finery! Guests can enjoy a game of croquet, live ragtime jazz, take a ’20s dance lesson, participate in a costume contest, picnic on and explore the grounds of Spadina museum—and of course, enjoy a cool libation.

Audience Profile

Audience Appeal:      Urban Adults
Demographic:            18-54 years old /76% Local; 24% GTA & Southern Ontario
Attendance:               2,000

Marketing Campaign

Includes:

  • Local advertising (online and print)
  • Social media campaign
  • On-site signage plan

2018 Campaign Details:

  • Event webpage reach: 400,000
  • Markets: Toronto & GTA

Sponsorship Opportunities

The Gatsby Garden Party is an opportunity to align your brand and brand experience with a unique audience. Opportunities include Lead and On-site sponsorship which both offer on-site activation.