News Release
February 20, 2018

Starting today the “Food is King” promotion encourages people to experience King Street restaurants and food establishments. The offer is available to any new or existing Ritual user who has not previously ordered from more than 40 participating King Street restaurants and will provide a one-time discount of up to $15 on any order.

This promotion has been made possible through a partnership between the City of Toronto, the Toronto Association of Business Improvement Areas (TABIA) and the Toronto headquartered food ordering app Ritual.

Food is King runs through to March 4 and is designed to encourage consumer activity for King Street by driving incremental purchases to restaurants and food service establishments within the King Street Pilot area. To find out more details about the promotion, download the Ritual App and search using the words Food is King.

“Ritual is one of the City’s growing success stories, and as a King Street business they are offering an innovative way to support local establishments as we pilot this new street design,” said Mayor John Tory. “I’m happy to see Toronto technology used to support Toronto businesses, as part of our continued commitment to making sure the King Street Pilot works for everyone.”

“Supporting Toronto businesses is central to our work at the City,” said Councillor Michael Thompson (Ward 37 Scarborough Centre), Chair of the City’s Economic Development Committee. “The partnership we have forged with TABIA and Ritual will reinforce the vibrancy of our King Street business neighbourhood and promote the success of its great, diverse dining establishments.”

In addition to the Food is King promotion the City has launched the Everyone is King Design Build Competition. This is an opportunity to be part of and contribute to the rethinking of King Street. The intent of the competition is to create a series of attractive curb lane public spaces on King Street for all to enjoy. Winners will be announced in March. More information about these initiatives at:

About the King Street Transit Pilot
The King Street Transit Pilot between Bathurst Street and Jarvis Street, introduced in November 2017, is changing how King Street works by not allowing private vehicles through intersections and instead giving priority to streetcars. The King Street Transit Pilot will explore ideas for how to redesign King Street in order to achieve objectives to: move people more efficiently, support economic prosperity, and improve place-making.

About Ritual
With more than 1,600 restaurants in the U.S. and Toronto, Ritual is a social ordering app that taps networks of coworkers and colleagues for fast and easy pick up and pay at a wide variety of local restaurants and coffee shops. With Ritual, users can mobile order and pay at all their favorite local eateries and coffee shops and have it ready to pick up when they arrive. More information at

The Toronto Association of Business Improvement Areas (TABIA) is a non-profit umbrella organization working with the Toronto’s 83 Business Improvement Areas within the City of Toronto who in turn represent more than 40,000 business & property owners.
More information at

Toronto is Canada’s largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world’s most livable cities. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit, call 311, 24 hours a day, 7 days a week, or follow us on Twitter at, on Instagram at or on Facebook at

Shane Gerard
Strategic Communications
Don Peat
Office of the Mayor