News Release
December 1, 2021

Today, the City of Toronto launched a multilingual Team Toronto Kids COVID-19 vaccination advertising campaign to encourage families to get five- to 11-year-olds vaccinated.

The “Let’s Get T.O. Kids Vaccinated” campaign includes ads in English and translated ads in French, Cantonese, Farsi, Italian, Korean, Mandarin, Portuguese, Spanish, Tagalog, Tamil, Russian and Urdu. The campaign continues the Team Toronto Kids theme of cartoon-like superheroes, appealing to children, parents and caregivers. It shows that by getting vaccinated, kids are heroes helping to protect themselves, their families, their schools, and their city.

The campaign uses radio, digital, out-of-home and social media channels to reach as many Torontonians as possible. The ads appear in a variety of media outlets, including multilingual media.

To view a sample creative from the campaign, please visit the City’s COVID-19: Children & Vaccines webpage.

The ads encourage residents to protect children five to 11 years old, their loved ones and their community by getting the COVID-19 vaccine. Children must be turning five years old by the end of 2021 (born in 2016) to be eligible to book an appointment. Parents and caregivers can book an appointment by visiting and clicking the blue button or by calling the provincial vaccine booking line at 1-833-943-3900 (TTY 1-866-797-0007).

On-the-ground efforts by the City’s network of vaccine engagement teams and community ambassadors are in place to inform and support parents and guardians, and include:

  • Multilingual promotion of neighbourhood COVID-19 vaccine clinics for children age five to 11, and support with the booking process, transportation and any barriers to accessing the vaccine
  • Integrated planning with Team Toronto partners, hospitals, schools and community health centre partners
  • Connections with EarlyON child and family centres, libraries, schools, school-community advisory committees and parent associations
  • Event planning for town halls, Q&A sessions, discussion circles and workshops that are language, culture and age specific, led by healthcare professionals
  • Training for community ambassadors on outreach and recruitment of additional ambassadors
  • Activity/curriculum development for community after-school programs to engage children in learning about the COVID-19 vaccine

Toronto Public Health (TPH) hosts webinars for parents and guardians to help them make an informed decision about getting their children vaccinated against COVID-19. Presented by Dr. Vinita Dubey (TPH Associate Medical Officer of Health), the next webinar will be held on Thursday, December 2, from 11 a.m. to noon and cover:

  • Risks of COVID-19 in children
  • Information on COVID-19 vaccines and children
  • Facts about vaccines and fertility
  • COVID-19 vaccination and schools

No registration is required for the session. Join online or by phone at 416-915-6530, access code: 2466 644 5793.

To view a map and search for COVID-19 vaccination clinic locations across Toronto, including City-run facilities, pharmacies and hospitals, please visit the COVID-19: Vaccine Clinic Locations webpage.

Additional information about COVID-19, who is eligible to be vaccinated and why vaccines are important is available at This information can also be translated into 51 languages using the Google™ Translate tool on the website.


“The ‘Let’s Get T.O. Kids Vaccinated’ advertising campaign is a fun way to engage parents and caregivers encouraging them to book COVID-19 vaccine appointments for their five- to 11-year-old. The superhero theme of the Team Toronto Kids vaccine campaign helps drive home the message that our Toronto kids are true heroes for getting vaccinated and protecting themselves, their families, their schools, and their communities.”

– Mayor John Tory

“The ‘Let’s Get T.O. Kids Vaccinated’ campaign is about reaching all Toronto families with the message that by stepping up and getting vaccinated, Toronto kids are superheroes protecting our city. Like our Team Toronto Kids vaccine clinics, this child-friendly campaign will be positive, engaging, and accessible. Through multilingual ads, town halls, workshops, and outreach through on-the-ground community ambassadors, this critically important information on child vaccination will be communicated to parents and caregivers in their preferred language. Child-friendly, engaging, and accessible – that’s what Team Toronto Kids is all about.”

– Councillor Joe Cressy (Spadina-Fort York), Chair of the Toronto Board of Health

Toronto is home to more than 2.9 million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information visit the City’s website or follow us on Twitter, Instagram or Facebook.

Media Relations