November 13, 2020

The City has launched a new city-wide public education campaign called targeted at Torontonians between the ages of 18 and 40 who are experiencing COVID-19 fatigue and who may have lost the sense of pandemic urgency. The campaign, called “Practice Safe 6ix,” seeks to remind residents to continue to be vigilant to help stop the spread of COVID-19. For more information, please see this news release.

Below are some elements of the campaign available for download.



Transit Shelter Ads

Young woman wearing a t-shirt with text saying is this thing over yet?


Young woman wearing a t-shirt with text that says life on pause sucks
young woman wearing a t-shirt that says I tested positive for COVID fatigue


Young man wearing a t-shirt that state the new normal sucks
young man wearing a t-shirt that says I miss my life

Young woman wearing a t-shirt that states avoid COVID like the plague


The Radio Script

Sfx: (Ambient street sounds)

Guy: (Muffled – speaking through a mask) Hey, Trish.

Trish: (Muffled – speaking through a mask) Nice mask.

Guy: You like it?

Trish: No. Seeing you in that sucks. Aren’t you tired of being part of a major historic event?

Guy: Well, I…

Trish: Remember when we went places? And did things? That was great. Know what’s not great?

Trish: The “new normal”.

Guy: (Commenting on her rant) Wow. You need an air hug or something?

Trish:  (Out of steam) Yeah, sorry. I, uh, just tested positive for Covid fatigue.

Announcer: The pandemic’s been hard on all of us. But keep up the fight. Stay home as much as possible. Wear a mask. Watch your distance. And wash your hands.

A message from the City of Toronto.