When we think about how to best guide the future of Downtown, it’s important that we consider the diversity of people that live, work, learn, play and invest in the core.
In fact, it’s the City’s job to ensure our public spaces, public services, and public policies meet a wide range of needs. So, to help us think through and understand these needs, we’ve created a set of profiles that reflect a mix of people that we know live in Toronto. Some live Downtown, some visit, some work in the core and some avoid it. We’re calling them the TOcore Avatars.
Hi, I’m Fernanda. I came to Toronto from Brazil to study at Humber College. I have an aunt here and hope to stay when I’m done. I live in an apartment near Islington subway station in Etobicoke with two other girls who have become my best friends. At least once a month we go Downtown to a bar or a club – especially when there’s a concert that we really want to see since we’re big music lovers. I especially love going to music festivals, like the Field Trip Music Festival at Fort York, which I’ve been to all three summers that I’ve been in Toronto. My favourite Downtown neighbourhood is Kensington Market – it’s really cool with great and affordable shopping, and I like its diversity and quirkiness. If Downtown is growing as fast as they say it is, I hope that they protect neighbourhoods like Kensington because they help make Toronto unique and special. View demographic data for people in school living on their own (Fernanda).
Hello, I’m Fred. I’m retired and live on my own in a small co-op apartment in the Bathurst Quay neighbourhood. I’ve been here ever since my wife died ten years back. I live off a very modest fixed income, made up of my CPP and Old Age Security benefits and some retirement savings, so I have to be careful with my spending. As I’ve gotten older, I’ve become less and less mobile and so I walk with a cane. I very much appreciate the way the curb dips at streetcar stops nowadays, but what I’m really looking forward to are the new streetcars. I do like my neighbourhood and how it’s evolved over the years – although I can’t say I like all those tall towers going up everywhere and all those garish ads that clutter up the city. My biggest hope for Downtown is that it stays a place where seniors like me can live comfortably and affordably and move around more easily. View demographic data for vulnerable seniors (Fred).
Hi, I’m Charles and I live with my wife, our seven year-old daughter, Amy, and our dog Jack, in a two-bedroom plus den condo that we own near Yonge and Davisville. I came to Toronto as a baby from Jamaica. I work Downtown as a Regional Branch Manager for a major Bank. Most of the time I take the subway to work, but on days when I have to travel between multiple branches, I’ll drive because it’s easier travelling around in the Downtown that way, which is sort of unfortunate. Living in a condo means our family spends a lot of time at our local library and in the park down the road. We have a family pass at the ROM, because Amy loves the dinosaurs, and once a year we all go down to the Air Canada Centre to watch a Raptors game. That’s what I like about Downtown – always so much to do. I think what it needs, though, is new and innovative ways to integrate community facilities people in high rises need, like schools and libraries, into new developments. View demographic data for newcomers – younger families (Charles).
Hello, I’m Marilyn. I live with my husband in a semi-detached house in Little Italy. Ten years ago I was in a car accident that left me with a permanent disability. Now I get around in a wheelchair. It was very difficult to adjust at first – it turns your world upside down. You don’t realize how big a barrier a 3-inch curb can be until you encounter it while in a wheelchair. But over time, I’ve become familiar with the parts of my neighbourhood that are accessible to me, and I stick to those areas. I work as a Business Analyst in a new office tower in South Core. I drive there every day in a car that’s been specially designed so that people like me can drive. Traffic is bad, but being able to drive gives me a bit of freedom, and I’m grateful for it. My hope for Downtown is that it continues to become more and more accessible so that people of all abilities can enjoy all that it has to offer. View demographic data for young Downtown professionals (Marilyn).
I’m Oscar. I live with my younger sister and our parents in a house near Weston Road and Jane. My parents came here when they were teenagers from Mexico, and we still mostly speak Spanish at home. They work really hard – my dad as a mechanic and my mom as a bank teller. Money’s tight, so I usually work in the summer time doing landscaping with my dad’s buddy. Downtown’s cool, but I don’t get down there a lot, though sometimes I’ll go to the Eaton Centre to hang out with my friends. When we do go Downtown, we always take transit cause none of us drives yet. I‘m a huge sports fan, so I also go Downtown sometimes with my dad to see a Jays or TFC game. I really wanna take my new girlfriend to see the Jays soon, but I hope she doesn’t mind sitting in the nosebleeds! I hope Downtown will always be a fun and safe place for young people like me. View demographic data for diverse middle-income youth (Oscar).
Hi, I’m Cindy. I came to Toronto a year ago with my little girl to give her a better life. It hasn’t been easy. I don’t have much money, and finding a place to live that I can afford has been really hard. For a while, we were living on the streets… Thankfully, the amazing people at Native Child and Family Services found us a spot at the Red Door Shelter, which takes in families. Eventually, I hope to move into a place like the new affordable housing for First Nations people in the Pan Am Athlete’s Village. I think it’s amazing that the City is creating affordable housing options in such a beautiful new community, and hope to see more of that. Things are looking up for me, but I know there are a lot of people out there who aren’t as lucky. We need to make sure that, as our Downtown grows, nobody gets left behind. View demographic data for vulnerable youth/single mothers (Cindy).
I’m Lily, and I came to Toronto from Hong Kong with my husband and our son, Edwin in 1982. We were lucky at the time to find a place in a nice little Downtown co-op in the St. Lawrence neighbourhood. Eventually, as our family’s income grew, we were able to buy a house in Markham, where there are many other Cantonese-speaking people. My husband and I didn’t go Downtown much until Edwin moved into a waterfront condo three years ago to be closer to his job in one of those big office towers that just went up near Union Station. We have to drive down to visit him since he refuses to get a car and says the transit isn’t good enough for him to come to us very often. Now I see him once a month if I’m lucky! Actually, we’re thinking about moving back Downtown into a condo to be closer to him, but I will miss all the friends I’ve made at our local church here. I’d like to see better transit service between the 905 and Downtown. View demographic data for newcomers – older families (Lily).
I am Sajith, and my wife and I came here many years ago now from Sri Lanka. We own a house near Albion Road and Finch, where we live with our son, who is in university, as well as our eldest daughter and her husband, who live in the basement apartment. I have an Engineering degree from back home, but my credentials were never recognized here so eventually I settled on driving a taxi. It’s a tough job – the money isn’t great, and over the years the traffic Downtown has gotten much worse, but I like the flexibility it provides. My wife works Downtown as a nurse and usually gets a ride with me. Once a summer, it is our tradition to take the whole family down to Centre Island for a big picnic. The lines are getting long but we love feeling far away from the city, and yet still being able to see the CN Tower poking up through the trees. It’s quite special. I would like to see more investment in our parks and public spaces; they are for everyone to enjoy! View demographic data for blue-collar families (Sajith).
I’m John. I’m 32 years old, unemployed and live in a rooming house in Downtown’s east end. Despite graduating with a degree in 2005, I could never find work in my field. I worked odd jobs for a long time, as credit card debt piled on top of student debt. For the last four years I’ve suffered from a debilitating chronic disease that leaves me in constant pain, makes me tired, and affects my mood and memory. Because of it I haven’t been able to work in over two years, though I would love to cause I feel restless and, frankly, depressed without something to do all day. Now I rely on government assistance to get by, but with the little they give me for rent, I can’t afford anything more than this. People talk about revitalising this part of the city, but I’m worried about what that would mean for people like me. If this building gets sold to a developer and torn down to make way for some condo then I’m out of a home. Then what? I could end up on the streets. View demographic data for precariously housed people (John).
My name is Amena. I came to Canada with my mother and grandmother to escape the fighting back in our country. It was very scary, and I miss my father a lot, who is still back home, but I feel lucky we got away. Now we live in a tall tower near the edge of the city. My mother had a hard time finding a good job. She was a teacher back home, but now she works two jobs – one in a sandwich shop and another in a donut shop. Both are Downtown, and she has to take two buses and a subway to get there. She says it takes one and a half hours each way. She never complains, but I know she misses my father and that it makes her sad not to be doing what she loves. Thankfully my grandmother helps take care of me. I’ve never been Downtown, but my mother says it’s full of tall buildings and lots of exciting things. She says that one day she will take me… View demographic data for vulnerable newcomers/refugees (Amena).
Fatemeh is my name, and I came to Toronto in the mid-80s from Iran with my husband, Farhoud. Farhoud was a TTC driver for many years, and I did secretarial work at the local elementary school. We’re both retired now, and live in the same home where we raised our children in Willowdale. Being retired means we are able to take care of our grandson while our daughter is at work during the day. He loves getting to spend time with his Bibi and Baba, and we love it too! We are both lovers of classical music, and we are TSO subscribers, so we are often Downtown for concerts at Roy Thomson Hall. Usually, we have dinner on King Street before the show. We take the subway down because it is just so much easier than driving and then having to find and pay for a parking spot – too much hassle! To be honest, we don’t love going Downtown – too many people – but we do appreciate its cultural richness and hope it continues. View demographic data for urban seniors (Fatemeh).
Hey I’m Ruth. I moved to Downtown Toronto from Regina when I was 18 for school. After graduating, I got hired by this great little environmental non-profit that helps people live more sustainably. The pay’s not great, but it’s respectable – enough that I can live with two of my best friends in a little walk-up near Bloor and Spadina. Usually I walk or bike to my office, but I’ll take the streetcar when it’s too cold or rainy. On weekends, my friends and I will usually go out to a bar or a club and so great nightlife is really important to me. In the summer, we often hang out under the umbrellas at Sugar Beach. Nothing is better than Downtown Toronto in the summer time, but its affordability definitely concerns me. A lot of people I know are having a hard time finding a place they can afford to rent. We need to make sure Downtown doesn’t become only for the rich, but a place where people like me can keep living …and riding our bikes to work! View demographic data for young Downtown professionals (Ruth).
Hi, my name is Jo. I’m a trans woman. When I was sixteen, I was kicked out of my parents’ house and lived on the streets for almost two years. It was tough, and no one would hire me for work as I transitioned. Recently, I found a home in the new transitional housing program for the LGBTQ2S community at Sprott House in the Annex, and for the first time in a long time I feel good about my future. The facility is really important in a society where trans people and others in the LGBTQ2S community still experience high levels of violence and harassment. So are organizations like the 519, which provides a lot of support for the community. I’ve been back in school now for a few months, and I’m proud to say I’m killing it! I was surprised at how much support I’ve been getting there, but it’s pretty awesome. I’m especially proud of the new gender neutral washroom that I advocated for and that will be opening soon! As Downtown grows, let’s make sure we keep providing the social supports people need to thrive. View demographic data for vulnerable youth – homeless LGBTQ (Jo).
I’m Peter. My wife and I were both born in Toronto, and we currently live in a house in Forest Hill. We have two kids – a daughter, who lives Downtown with her boyfriend, and a son, who moved back home with us after he graduated from McGill recently. We have two cars; one that my son uses almost exclusively (the kid refuses to take transit!), and the other that my wife and I share. She drives to her job in North York Centre, and I take the subway every day to my job as a Systems Engineer in the Electricity Sector. In my spare time I think a lot about renewable energy. My wife and I also head Downtown regularly for dinner and a show (we’re season ticket holders with both the COC and Soulpepper Theatre). In the summertime, when we’re not at our cottage in Muskoka, we’ll often head to Harbourfront Centre for a stroll on weekends. We love the changes to Queen’s Quay and want to see more of that kind of investment in our public spaces. View demographic data for older white-collar people (Peter).
Hey, I’m Jerome. I’m 33 and I’ve been living in Toronto since my family came to Canada from the Philippines when I was 9. I grew up in the suburbs, but now I live in a 25th floor condo near Yonge and Wellesley that I rent with a roommate. I have a Master of Social Work from York University, and I usually walk to my job at SickKids. I love the condo life and being Downtown, but sometimes I worry about the impact of condo development on neighbourhoods like the Village. I’m gay, and since nightlife is really important to me, being close to the Village was a must when I was looking for a place. But lately I’ve noticed there are fewer and fewer gay businesses as rents go up and buildings are replaced by condo developments. Now there are fewer bars and clubs and more chain stores. My advice for Downtown? As it grows, we need to make sure we find a way to keep our local shops and great nightlife alive. View demographic data for young Downtown professionals (Jerome).
Hi, I’m Ann and I’m a lawyer in a small Downtown firm that specializes in serving the First Nations community. My husband Parker and I rent a one-bedroom plus den condo in Regent Park. I’m four months pregnant, and although we love the condo life, it can sometimes feel like a bit of a tight squeeze, so we’re starting to look at ways to make our unit more family friendly, like turning the den into the baby’s room. We thought about buying a house, but even though our combined income is pretty good, we would still have to move out of the city to find something we could afford. That’s not what we want – we love being able to walk pretty much everywhere. Maybe my kid won’t have a yard, but they’ll have the whole city to explore! I think that Toronto is doing a lot right, but there’s still so much more we can do better at, like addressing homelessness and mental health issues, especially within the First Nations community. View demographic data for young, white-collar professionals (Ann).
They are based on demographic data from the census and elsewhere, with stories that we created to help explain how they relate to downtown. Any similarities to real people are entirely coincidental. A similar initiative came out of New York, inspired in turn by a very common practice in the business community. Businesses create customer profiles all the time to ensure they are thinking about the needs of their customers, like when they are designing new products. This is the same thing, but we’re taking our Avatars one step further and making them public. Why are we doing that? For two reasons:
This feedback is critical to ensuring that our vision and strategies are based on how Torontonians experience Downtown today and what they aspire to see in our Downtown of the future. So, without further ado, meet our TOcore Avatars. Then, when you’re done getting acquainted, share your story.
Have more questions about the Avatars? Read our frequently asked questions.