City staff are currently reducing speed limits on approximately 250 kilometres of roads in the city in an effort to curb speeding and minimize traffic-related fatalities on Toronto’s roads. Close to 50 roadways will see their limits dropped by 10 km/h by year’s end.

The education campaign below is a reminder for motorists to reduce their speeds and obey the speed limits. The campaign appears on bus backs, transit shelters, newspapers, in addition to radio, print and social media ads.

Heads up, Toronto. We're reducing speed limits on major roads in the city.

We're reducing speed limits on major roads in Toronto. Slow down. Obey the sign.

We're reducing speed limits on major roads in Toronto. Obey the limit.