Toronto City Manager Chris Murray today announced the appointment of Brad Ross as the City’s Chief Communications Officer following a comprehensive search. Ross will officially assume his new role on January 7, 2019.
“The Chief Communications Officer is responsible for communicating the overall strategic direction for the City of Toronto, as well as making sure the public clearly understands Council’s priorities and how to access City programs and services,” said City Manager Chris Murray. “Brad brings a wealth of experience to lead our professional communications staff in the development of internal and external communications strategies, public education campaigns, digital outreach and more. He is a champion of best practices, has deep relationships with the media, can capably manage emerging situations and will be a great steward of the City’s brand. I’m elated to have him return to the City in this key leadership role.”
Ross joins the City from the Toronto Transit Commission (TTC), where he served as Executive Director, Corporate Communications since 2008. Prior to joining the TTC, Ross was Manager of Media Relations and Issues Management at the City of Toronto for eight years. A public sector communications veteran with more than 30 years of experience, Ross helped communicate, and be part of, a new customer-first ethos at the TTC. He was an early adopter of social media, engaging directly with the public and customers. He also led employee communications, media relations, issues and crisis management, as well as the TTC’s website, special events and advertising. Ross is a contributor to professional communications journals and a frequent guest speaker about communications and leadership.
“While I will miss my colleagues and friends at the TTC, I am thrilled to be returning to City Hall and to work with a team of communications professionals committed to making a difference for the people of Toronto. No order of government touches our daily lives more than the municipal government; it matters a lot. As a communicator, the opportunity to engage with the city I’ve lived in all my life is very exciting. I can’t wait to get started,” said Ross.
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