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Toronto Tourism

Toronto's unmatched diversity shines through in its countless arts and entertainment opportunities. As the nation's cultural heartland, Toronto hosts a wide variety of arts and sporting events in world class facilities to international audiences.

  • In 2010, the Toronto region welcomed 9.9 million overnight visitors, an increase of over 3% from 2009.
  • Over 21 million people visit Toronto annually.
  • Visitors to Toronto spent $4.4 billion in direct expenditures during their visits in 2010
  • Toronto benefits from three major types of travellers – pleasure, business and visiting friends and relatives – with spending by the three types in nearly equal proportion
  • Visitors to the Toronto region support 224,000 people who work in tourism and hospitality.
  • Canadians comprise the largest geographic group of Toronto’s overnight visitors, increasing to 6.6 million visitors in 2010.
  • The number of overseas visitors increased by 11% in 2010, making it the most rapidly expanding market segment. Brazil (59%), India (28%), South Korea (26%) and China (26%) were the fastest growing markets.
  • Toronto had the 6th highest hotel occupancy rate (68.3%) among major North American cities in 2010, up from 10th place in 2009.
  • Toronto has over 35,000 hotel rooms
  • Several new luxury hotels have opened recently – Ritz Carlton, Trump International, Thompson, Hazelton and Le Germain. New hotels will be opening soon – Shangri-La and Four Seasons
  • A new Ripley's Aquarium of Canada will open in 2013
  • The $300 million Aga Khan Centre will also open in 2013
  • The Pan Am Para Pan Games will be hosted in Toronto in 2015
  • Toronto is the leading centre for English language media and film production with over $1 billion in revenues and over 25,000 jobs in feature film production
  • Toronto plays host to the largest number of theatre and performing arts organizations in Canada and one of the largest cultural centres in North America. The Canadian Opera Company, National Ballet of Canada, Mirvish Productions and DanCap Productions perform in over 10 major theatres.
  • The City is also home to over 50 major attractions including art museums, heritage sites, cultural centres and zoos. Hundreds of events, festivals, regattas and marathons take place throughout the year.
  • The Rogers Centre is the world's first stadium to have a fully retractable roof. A 31-storey building could fit inside it when the roof is closed.
  • Toronto is home to seven professional sports teams:

Read more about Toronto's Tourism industry


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